Jen Arbo Consulting is based in New Westminster, BC and is, unsurprisingly, operated by Jen Arbo.


I like cactuses and other tiny plants, strong tea, snug socks, and working with people.

I’m an accountability coach*, and provide business owners with a variety of supports to make their businesses stronger and their lives filled with more equilibrium.

At weekly or monthly meetings, I help clients set goals, develop plans, and find tools to get there. I can also take care of some tasks, like project management, content creation, strategy, websites, graphic design, research, and event management.

* Basically, I’m a professional nag, only more fun. 

Read on, for more about me and my company.  Continue reading “About”


While my speciality is in accountability coaching and keeping business owners on track, I can also help with a variety of other tasks.

I am an experienced project manager, capable content creator, thoughtful strategist, enthusiastic event manager, and adept WordPress user and trainer. I like adjectives.

I also work closely with developers and designers and can speak their language and yours to act as your translator.


Out of respect for my current clients, I am careful about my capacity. Please get in touch if you’d like to discuss your needs and to see if we’re a good match.

Nice Things People Have Said About Me

At this point Lakebed.io is an early stage database technology startup. The company does not yet have revenue and yet I would still define Jen Arbo as “business critical”. Jen was instrumental in organizing early focus groups, which was stressful at such an early stage but was immensely valuable in very early feedback and providing product direction and priorities. She has also been instrumental in writing the strategic plan, communications material, etc, which although very important often is overlooked in startups. Jen is helping in every area that I, as a application developer, wouldn’t think of and wouldn’t do well.

~Simon Lepine, Lakebed.io

[Jen Arbo] has brought a variety of techniques and tools to her work with us.  She rapidly bumped up the quality of our information management and clarity in reporting tools. Jen supported us in distilling key messages and translating them to alternative and new stakeholders.  Jen has proven she can draw on our specialised knowledge while adding value in communication with other sectors who don’t share the same professional vocabulary.  Communication is something of a dying art these days, but Jen Arbo can still make sure you nail it!

~Jessica Schneider, Executive Director, Massey Theatre Society

“I tend to try to take on more than I should or CAN handle, easily become disorganized and super overwhelmed. With Jen’s business coaching, I actually felt a sense of accomplishment and organization that I rarely find on my own. She’s great at holding me accountable for completing tasks, following through on projects and letting me talk things through before starting up a new idea. The value for me in committing to being coached long term ensures I keep up with my own workload but continue to follow my passion to create new things! I highly recommend Jen’s services to anyone who needs a little help keeping up with work-life, especially if it prevents you from having a life-life!”

~Stefania Butkovic, Owner/Operator, Mindful Mutts